Entrepreneurship

Level 6 - Weekly Sessions

Special Topic: Financials Template  (Week starting Monday 03rd January 2019) 

Accounts for MCAST ENT - L6.xlsx Accounts for MCAST ENT - L6.xlsx
Size : 82.94 Kb
Type : xlsx

Business Planning & Control 

Learning Outcome 3
Understand The Role of Business Planning and Control in Entrepreneurship.
  • Financial projections: budgeting, balance sheet, profit and loss account.
Income statement template.xls Income statement template.xls
Size : 23 Kb
Type : xls
Balance Sheet template.xls Balance Sheet template.xls
Size : 25.5 Kb
Type : xls
Cash Flow model.xls Cash Flow model.xls
Size : 60.5 Kb
Type : xls

Business Planning & Control 

Learning Outcome 3
Understand The Role of Business Planning and Control in Entrepreneurship.
  • Marketing Research (2) : The Marketing Concept - the Marketing Plan, Market Analysis,
    Competitor Analysis, Developing a Marketing Concept, Unique Selling Proposition (USP).
Helpful Links:

https://www.mplans.com/equipment_manufacturer_marketing_plan/marketing_vision_fc.php

https://www.mplans.com/organic_bakery_marketing_plan/marketing_vision_fc.php

https://www.mplans.com/wholesale-and-distributor-marketing-plans.php#.XdvA_ehKhPY

https://www.morebusiness.com/marketing-plan-example/

https://www.addthis.com/academy/the-ultimate-marketing-plan-template-7-useful-examples/

https://blog.hubspot.com/marketing/marketing-plan-template-generator

Helpful Template:

Marketing-Plan-Template.docx Marketing-Plan-Template.docx
Size : 17.933 Kb
Type : docx
Marketing-Plan-Template.pdf Marketing-Plan-Template.pdf
Size : 66.515 Kb
Type : pdf
MARKETING PLAN.ppt MARKETING PLAN.ppt
Size : 603 Kb
Type : ppt

Marketing Tools and Techniques 

Learning Outcome 3
Understand The Role of Marketing and Sales Management in Entrepreneurship.
  • Market Research (1)
  • Market Segmentation, Targeting and Positioning
  • Case Studies: Mc Donalds and New Balance
  • Online Market Research Tools - Google Trends
  • Competitor Analysis - Gap Analysis
  • SWOT
  • The Marketing Mix - the 7 Ps

Market Research

Market Segmentation, Targeting and Positioning

Competitor Analysis

SWOT Analysis 

The Marketing Mix - The 4 Ps and 7 Ps

Services Marketing Mix - 7Ps

Sales and Marketing Management

Business Planning & Control 

Learning Outcome 3
Understand The Role of Business Planning and Control in Entrepreneurship.
  • Planning and control: business plan, milestone planning, strategic management, strategic control, human resources, international business considerations, risk management.
HSBC Business Plan template.pdf HSBC Business Plan template.pdf
Size : 139.967 Kb
Type : pdf
BusinessPlan for Startup Business.pdf BusinessPlan for Startup Business.pdf
Size : 162.584 Kb
Type : pdf

New Business Creation 

Learning Outcome 2
Examine The Considerations In New Business Creation.
  • Start-up considerations: business objectives, location, legal form, sources of start-up capital, banking facilities, trading licences, customer value proposition.
Starting A Business.ppt Starting A Business.ppt
Size : 3213 Kb
Type : ppt

New Business Creation

LEARNING OUTCOME 2.

EXAMINE THE CONSIDERATIONS IN NEW BUSINESS CREATION
  • Management competences, technological capabilities, networking capabilities, teamwork.

New Business Creations

LEARNING OUTCOME 2.

EXAMINE THE CONSIDERATIONS IN NEW BUSINESS CREATION
  • Core competences and capabilities: personal skills and competences, entrepreneurial competences.
Entrepreneurial Competency.pdf Entrepreneurial Competency.pdf
Size : 4919.748 Kb
Type : pdf

Idea Generation 

LEARNING OUTCOME 1.

UNDERSTAND THE DYNAMIC NATURE OF ENTREPRENEURSHIP AND ENTREPRENEURS AND THE TECHNIQUES AVAILABLE FOR BUSINESS IDEA GENERATION AND EVALUATION

  - The idea generation process: opportunity identification, idea generation, idea
    evaluation, 
idea assessment, plan for implementation.
  - Idea generation: creativity and innovation, causes of innovation, types of
    innovations,
 intuitive creative methods, systematic analytical tools, mind
    mapping, protecting ideas.

L01 - 05. New Ideas (J. Cilia).ppt L01 - 05. New Ideas (J. Cilia).ppt
Size : 1653.5 Kb
Type : ppt

Session: The Entrepreneurial Mindset (Week starting 15th October 2018)

LEARNING OUTCOME 1.

UNDERSTAND THE DYNAMIC NATURE OF ENTREPRENEURSHIP AND ENTREPRENEURS AND THE TECHNIQUES AVAILABLE FOR BUSINESS IDEA GENERATION AND EVALUATION

(b)  The entrepreneur: profiles of entrepreneurs, entrepreneurial characteristics, entrepreneurial thinking,
       problem-solving, reflective learning, entrepreneurial 
decision-making, entrepreneurial skills,
       ability to sell ideas.

Introduction to Entrepreneurship

LEARNING OUTCOME 1.

Understand the terms “entrepreneurship” and “entrepreneur” and techniques used to generate and evaluate business ideas

(a)  Entrepreneurship: definitions, history of entrepreneurship, social entrepreneurship, intrapreneurship, entrepreneurship, market systems

L6 - 01. Entrepreneurship - An Introduction.pptx L6 - 01. Entrepreneurship - An Introduction.pptx
Size : 1897.279 Kb
Type : pptx

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